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In Whitehall, a heritage address courts Asia’s most exacting buyers

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In Whitehall, a heritage address courts Asia’s most exacting buyers - SCMP

Quick Summary:

Elliott regards the premium as defensible: comparables near Hyde Park may share leafy views, but they lack the gravitas of a Grade II* listed palazzo abutting Horse Guards Parade, within strolling distance of Buckingham Palace.  "It isn’t the Churchill connection that closes deals,” he concedes.

"You’re acquiring a slice of history that will be handed down through generations.” The pitch is resonating with Asian capital that increasingly prizes "wealth-preservation generational purchases”.  Completed in 1906, the War Office served as a strategic command during both world wars and later housed the Ministry of Defence.

"No other scheme compares in terms of build quality, beauty and location.” At entry prices of roughly £4mn for a one-bed and £8-10mn for larger family homes, the residences sit firmly in London’s "super-prime” bracket.

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Article Details

Author / Journalist: Advertising partner

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-19 @ 00:00:13 (8 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 550 words

Reading Time: 4 minutes read

Sentences: 18 lines

Sentence Length: 31 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 28785270

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About SCMP

SCMP Logo

Main Topics: Business

Official Website: scmp.com

Update Frequency: 6 posts per day

Year Established: 1903

Headquarters: Hong Kong

News Last Updated: 1 hours ago

Coverage Areas: Hong Kong

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #42

Publisher Details

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